Information ubiquity has created a large crowd of users (most notably scientists), who could employ DBMS technology to process and share their data more effectively. Still, this user base prefers to keep its data in files that can be easily managed by applications such as spreadsheets, rather than deal with the complexity and rigidity of modern database systems. In this paper, we propose a vision for enabling non-experts, such as scientists, to build \emph{content sharing communities} in a true database fashion: declaratively. The proposed infrastructure, called the {\em data ring}, enables users to manage and share their data with minimal effort; the user points to the data that should be shared, and the data ring becomes responsible for automatically indexing the data (to make it accessible), replicating it (for availability), and reorganizing its physical storage (for better query performance). We outline the salient features of our proposal, and outline research challenges that must be addressed in order to realize this vision.